September 15, 2016

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5 myths in SEO

What is SEO?
Search Engine Optimization (SEO) is the technique of improving the ranking of the website on search engine result pages. This is achieved by embracing search engine friendly elements into the website to generate traffic. A successful search engine optimization will have relevant keywords placed in such an order that it catches the attention of search engine algorithms.

5-myths-in-seo

 How does it help in growing business?

When the websites appear on the top page of the search results, it fetches more traffic naturally resulting in the growth of business.  However, being listed on the top page completely depends on the SEO practices that you follow and how religiously you follow!

But it is observed that some people without analyzing start believing practices that are absolutely null and void. The word coined for such invalid things is “myth”.

So, here we have listed top 5 myths in SEO. Read on and find out how many myths you were having:

  • Long write-ups doesn’t secure good rankings

Word count is unquestionably important for SEO but it’s not the only thing you should rely on.

Writing up longer post won’t give you the desired results. Rather, you should focus on producing high-quality content that solves issues and queries of users. Users like the post only when it interest them and is presented in a neat structure. This will make them automatically share content with other people in their circle resulting in natural backlinks.

  • Using single keyword at multiple places can’t bluff search engines

Search engines foremost concern is users’ experience whether their query was solved or not. Therefore, while writing the post, the writer mustn’t insert single keyword repeatedly unnecessarily. This is termed as “keyword stuffing” which is considered highly punishable act for search engines. They might mark your website as spam also. So, it’s better not to try to deceive search engine crawlers.

Instead create a website that is responsive, natural, error-free (grammatical error, factual error), and contains interesting and precious information for the user to attract him/her and offer services.

Linking is useless

Earlier, webmasters used thousands of links to enjoy good ranking. However, Google caught on and penalized these sites involved in manipulative link building practices.

This gave SEO’s lesson that buying links or spamming pages are not beneficial. Instead, to improve website’s ranking, one should put efforts to improve the number and quality of websites that link to their website. Google’s PageRank is a system that ranks pages based on the quality and extent of webpages that link to your web pages.

Links are always an important ranking factor. Make sure relevant links are employed since they contain more weight than a link from a spam-based source.

 Social media has no impact on SEO

It is the biggest myth that social media is not related to SEO since social traffic is not a ranking factor for SERPs, but this doesn’t mean that it still cannot influence your online presence.

Social media has been always successful to attract people towards it. This implies that social media can contribute largely to effective link building, thus increasing traffic on the website. Marketing through social media has become a new trend and it can help in increasing site’s visibility; thus making search engines happy!

Image optimization

With the increase in visual effects, (addition of pictures, videos), the value of the content enhances automatically.  And for that, you need to provide descriptive titles and captions. Using keyword will also be helpful.

Filling details such as title, alt text and description will contribute to the increased chances of having your image visible in search engines. Note that picture should be presented in an interesting way.

In a nutshell, don’t get carried away with such kind of myths, simply plan the SEO marketing strategy and follow it with all your heart.

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