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September 30, 2016

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Google’s Penguin Update Released – Know How It can Prove Useful for Business

Google introduced the first of its Penguin version in 2012 to obstruct blackballed sites that were buying links or obtaining them through link networks to boost Google rankings. With the release of Penguin’s updated versions, the sites started rectifying their lousy practices by removing bad links to remove spam and regain rankings. Yet even if […]

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July 4, 2016

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Google AdWords Announced New Features for Mobile Ads

Addressing the specific needs of users shifting towards the mobile trend, Google came up with the new set of tools and advanced features for AdWords.

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June 3, 2016

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Website’s Performance: Fusion of UX and SEO Payoffs Better Results

For the recent few years, there has been a continuous debate about the relationship between UX and SEO. Here’re some insights to prove that they have a perfect chemistry, which positively impacts the performance of the site.

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May 9, 2016

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Is Your Website Business-Hurting or Business-Helping?

You might be remembering the excitement you felt on the launch day of your business website. Having a presence online makes it easier to reach your potential customers. But is your website really serving its purpose?

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April 4, 2016

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Boost Your PPC Campaign’s Performance in 5 Easy Ways

How amazing it is – when your PPC campaign hits the target – traffic is constantly uprising, much more visitors are converted into clients and the ROI generated is sky-rocketing. It literally makes you feel good, but you don’t have enough time to celebrate this success because you need to focus on keeping your PPC […]

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