How to : PPC


How to manage PPC Campaign?

These days Pay-per-click (PPC) campaigns are becoming as the most effective way of advertising your business on the internet. The three largest players in the world of online market are Google, Bing, and Yahoo.

A PPC campaign provides you the complete information about who visited your website. You only pay for the clicks to your website i.e. if a person clicks on the search engine result, some banner or link and lands to your website this is known as PPP i.e. pay for performance advertising. If the person only sees the link but does not click on the link then it will be called as impression. The company only has to pay for the number of clicks it gets but not for the number of impressions.

PPC advertising provides you all the relevant information about the visitors on your website. This information is plays a significant role in managing your advertising and it gives you the best ways to:

  • Gain quality traffic
  • convert your visitors into your customers
  • create action to generate revenue

PPC advertising is mainly based on the selection of the keyword. Complete online advertising market revolves around selecting the correct and exact search items and the keywords. Well organized PPC advertisements will definitely bring traffic to achieve your targeted goal whether it is meant to publicize a particular event or to sell the goods and services.

Some important aspects for managing the PPC campaign:

1. Quality of the visitors is more important than the quantity of the visitors

Quality traffic means your website is receiving the targeted visitors. Quality traffic ensures the higher percentage of success. This will also help you in determining the conversion rate of your business. Conversion rate is another way of talking about your ROI and cost-per-visitor.

2. Keep your landing page transparent

This is a good practice and is one of the top reasons for lower conversion rates in your PPC programs. Including the keywords and the ad copy the landing page itself should explain the user towards your specific conversion rates. The conversion that you are seeking for should not take more than 2 clicks only to reach and complete.

3. Target your buying audience accurately.

If your website deals in supporting the reviews and the comparison of various products and services, then make use of the words like ‘compare’ and ‘review’ within your keyword. This will help you in improving your website’s rank. In fact sometimes it is good to involve these words to work as negative keywords. Do not use such words if your site does not offer or promote the comparison of products and services.

4. Process the copy of your ad

The copy of your ad should specifically tell the scope of the landing page for which that ad is pointing to. It should also directly reflect the implied user intent of the keywords your ad copy is defining. Your ad copy should not be misleading to avoid any problems. This is a great way for ensuring a high bounce rate.