How to : SEO


How to perform SEO?

In the world of digital media where branding and visibility plays a major role for the establishment of a business, it is very important to add some more to your SEO strategies. Only an SEO strategy is not enough for achieving the goals but a well-organized and a focused SEO process must be employed to carry out the initiative. This page will define you the complete process ingredients to let webmasters know where and how their strategies fail. A complete SEO process is carried out with several SEO campaigns combined together in an organized way. Let’s have a look how to perform SEO:

1. Proper Research and Report making:

This process starts with a complete analysis of your website. You can consider a number of questions that should be answered related to your website and its indexing behavior. At this point you should take care on how your website is working in terms of rankings in the search engines. With the help of the key phrases webmasters prepare an overall SEO report for visualizing the overall statistics of your website.

2. Analysis report of the competitor:

Preparing a report for the competitor works as a baseline for your SEO campaign. You are operating in a very tough market place so it is important to keep an eye over the activities of your competitors. You must check for the following things when you are preparing an analysis report of your competitor:

  1. Where your competitor is ranking for the same keywords where you rank currently
  2. Which website is performing prominently for the keywords you want to lead with
  3. Check if these websites are similar in the domains as of yours
  4. Are your competitors also focusing on the local search and what are you doing?

3. Link analysis report:

This particular report will help you in answering the link audit schedule of your competitors and its impact on your campaign. It is considered as one of the easiest ways to understand the point from where your links are coming.  Categorize these sources like blogs, web directories, portals, and forums to keep a record for from where the links are coming from.

4. Actual SEO techniques that are followed

When you are done with maintaining all these analysis and report making activities, the internet marketing service providers will use these statistics to give a pace to their optimization activities to make your website reach the top of the search engines. Although there are number of SEO strategies that are offered by the SEO service providers yet a standard SEO plan provides you the services that your business needs the most. Most importantly the SEO techniques that are implied are On-Page SEO and OFF-Page SEO.

A dedicated SEO expert usually performs the following activities for On-Page optimization of your website:

  • Header tags
  • Web Page Optimization
  • Formatting Page Titles
  • Style Sheet Formatting
  • Formatting Meta Tags

And for Off-Page optimization, the following activities will be performed:

  • Web Directory Submissions
  • Blog Writing
  • Link Analysis
  • Social Media Marketing
  • Press Releases
  • Yahoo Answering
  • Content Marketing

5. After On-Page and Off-Page SEO, social media optimization comes into the frame:
In this world of digital media you cannot ignore Social Media from being a part of your SEO campaign. Social Media optimization is one more important activity that plays a significant role in the complete SEO. Once you are done with on-page and off-page techniques, you must go for Social media techniques. It includes creating accounts on social networking sites like Facebook, Twitter, Google+, Linkedin in order to get more branding opportunities for your business endeavors.