Google’s Penguin Update Released – Know How It can Prove Useful for Business

Google introduced the first of its Penguin version in 2012 to obstruct blackballed sites that were buying links or obtaining them through link networks to boost Google rankings. With the release of Penguin’s updated versions, the sites started rectifying their lousy practices by removing bad links to remove spam and regain rankings. Yet even if […]

SEO Trends to Drive Your Marketing Engine at a Competitive Pace

If you belong to the SEO industry, you would also agree to the statement that – 2015 was an exciting year for SEOs. Long- awaited Mobilegeddon update stroked the market, penalising the sites that were lacking in the arena of mobile compliance. There were many new offerings like the new local three-pack that resulted into […]

5 Effective SEO Strategies For 2015

Thanks to Google and its algorithms that were continuously updating in the year 2014 and leading to the panic among some research marketers you could have dread among many more. Now when Google has been always on a mission that they want to reduce the visibility of low-value pages, especially those which are over optimized […]

Few Simple Tips to Get Ready For Local SEO In 2015

With the latest updates in Google’s algorithms the rules for basic SEO have changed. So here we are going to discuss how you can do well with local SEO in 2015. Well, 2014 is almost at its end and businessmen have started looking forward to 2015 now. They have started discussing their marketing strategies for […]

4 Fruitful SEO Tips – Direct From Matt Cutts

Working with organic SEO always rewards you with search engine friendly websites and people. SEO is a continuous process that search engines keep on changing. When you want to frame your website on a very strong SEO foundation you need to include proven search strategies. Where Matt Cutts, head of Google’s webspam team has shared […]

Discussion on SMO

The abbreviated form of Social Media Optimization is SMO and it is one more addition to the techniques that are used for increasing the rankings of your website. But mainly it focus on increasing the awareness of your products and services,

September 30, 2016

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Google’s Penguin Update Released – Know How It can Prove Useful for Business

Google introduced the first of its Penguin version in 2012 to obstruct blackballed sites that were buying links or obtaining them through link networks to boost Google rankings.
With the release of Penguin’s updated versions, the sites started rectifying their lousy practices by removing bad links to remove spam and regain rankings.
Yet even if some sites were found following objectionable practices, they were put at disadvantage even on improving and changing until the next time filter ran, which took few months.

Googles-Penguin-4.0-update-released

The last update Penguin 3.0 emanated on October 17, 2014.Those sites that were hit waited nearly two years to let go things. And now approximately after two years, Google’s updated Penguin algorithm is finally out labeled as Penguin 4.0.

Let’s get a better insight of Penguin 4.0 new features:

Penguin goes real-time

Penguin 4.0 has now converted into real-time. This connotes that when Google will recrawl or reindex pages, (which is done constantly), the pages will be scrutinized by Penguin filter. Penguin will either penalize or free pages as a segment of this regular procedure.

Google mentioned in its post that, “Penguin’s data will be refreshed in real-time. Therefore, changes taking place would be visible much faster, precisely implemented with the double-speed after we recrawl and reindex a page”.

Penguin becomes more page-specific

Google proclaimed that the updated Penguin algorithm deflates spam feature by modifying ranking criteria in respect to spam signals. It now marks pages as spam rather than affecting the ranking of the whole site.

In other words, it infers that Penguin might influence specific pages on a site, or may be a section of the site; while other pages will remain fine.

Google will no longer roll out Penguin update

Google also confirmed that it would be the last release of this type. As it’s apparent that it is a constant process, so, from now onwards, Penguin will work as a real-time signal processed within its core search algorithm.

Is Penguin fully out?

The Penguin update is presumably not entirely out yet. It is being rolled out, as Google reported. Additionally, Google did not remark on the time period it will take to roll out, but surely, it is going to take a couple of weeks.

However, if you tend to see changes quickly, then it’s undoubtedly Google regularly revisiting your pages. On the other hand, if Google visits your site more infrequently, it might take longer.

Summing up, start evaluating your site and links as well to prevent it from getting it marked as spam and rather try to secure top rank in the search results.  Good Luck!

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September 15, 2016

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5 myths in SEO

What is SEO?
Search Engine Optimization (SEO) is the technique of improving the ranking of the website on search engine result pages. This is achieved by embracing search engine friendly elements into the website to generate traffic. A successful search engine optimization will have relevant keywords placed in such an order that it catches the attention of search engine algorithms.

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 How does it help in growing business?

When the websites appear on the top page of the search results, it fetches more traffic naturally resulting in the growth of business.  However, being listed on the top page completely depends on the SEO practices that you follow and how religiously you follow!

But it is observed that some people without analyzing start believing practices that are absolutely null and void. The word coined for such invalid things is “myth”.

So, here we have listed top 5 myths in SEO. Read on and find out how many myths you were having:

  • Long write-ups doesn’t secure good rankings

Word count is unquestionably important for SEO but it’s not the only thing you should rely on.

Writing up longer post won’t give you the desired results. Rather, you should focus on producing high-quality content that solves issues and queries of users. Users like the post only when it interest them and is presented in a neat structure. This will make them automatically share content with other people in their circle resulting in natural backlinks.

  • Using single keyword at multiple places can’t bluff search engines

Search engines foremost concern is users’ experience whether their query was solved or not. Therefore, while writing the post, the writer mustn’t insert single keyword repeatedly unnecessarily. This is termed as “keyword stuffing” which is considered highly punishable act for search engines. They might mark your website as spam also. So, it’s better not to try to deceive search engine crawlers.

Instead create a website that is responsive, natural, error-free (grammatical error, factual error), and contains interesting and precious information for the user to attract him/her and offer services.

Linking is useless

Earlier, webmasters used thousands of links to enjoy good ranking. However, Google caught on and penalized these sites involved in manipulative link building practices.

This gave SEO’s lesson that buying links or spamming pages are not beneficial. Instead, to improve website’s ranking, one should put efforts to improve the number and quality of websites that link to their website. Google’s PageRank is a system that ranks pages based on the quality and extent of webpages that link to your web pages.

Links are always an important ranking factor. Make sure relevant links are employed since they contain more weight than a link from a spam-based source.

 Social media has no impact on SEO

It is the biggest myth that social media is not related to SEO since social traffic is not a ranking factor for SERPs, but this doesn’t mean that it still cannot influence your online presence.

Social media has been always successful to attract people towards it. This implies that social media can contribute largely to effective link building, thus increasing traffic on the website. Marketing through social media has become a new trend and it can help in increasing site’s visibility; thus making search engines happy!

Image optimization

With the increase in visual effects, (addition of pictures, videos), the value of the content enhances automatically.  And for that, you need to provide descriptive titles and captions. Using keyword will also be helpful.

Filling details such as title, alt text and description will contribute to the increased chances of having your image visible in search engines. Note that picture should be presented in an interesting way.

In a nutshell, don’t get carried away with such kind of myths, simply plan the SEO marketing strategy and follow it with all your heart.

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September 1, 2016

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5 Prominent Tools for content marketing you must use

Social media marketing is quite cool but there is a new player introduced in the game i.e. Content Marketing.

So next time you think of driving maximum traffic on your website, you have to keep a strong hold of two key factors including ultimate content with multi-media additions and the social media channels that will help you circulate your content at a very high-speed.The better the quality of content; more will be its popularity and engagement on the social media network, and more will be the visibility of your brand. This is the healthiest way to create awareness about the brand thus inviting more queries, leads and conversions.

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The simple fact is that content marketing is all about being omnipresent.

You might have heard and read hundreds and thousands of web pieces about content marketing before but what matters are the efforts you actually put in. Are you using every other method of spreading content that you should? Here’s list of 5 channels you must use to spread your content to a broader audience:

1)    Blogging

If you don’t have your own blog yet, you surely need to change your priorities. Through a blog, you won’t just boost the SEO, but will also add to brand authority, establish better relationships with the customers and grab more traffic for your website. Writing a blog alone won’t make any difference, you have to search for influential resources for which you can do guest blogging and get more eyeballs for your posts.

So, it’s just three step process here:

•    Identify the topic that has high resonance with your audience.

•    Develop an informative yet shareable content copy in regular intervals.

•    Do guest blogging on the most influential blogging resources.

2)    Infographics

 

Infographics are the creative representation of statistics and numbers. They are an ideal medium to convey your message instantly. If are well-designed, they make people follow you without making any much efforts. When it comes to structuring your infographic, you need to think of a compelling story. Make sure you have done an extensive of research to figure out the exact stats and the story that you want to narrate. A perfect tip that will work for you is to conduct a survey to gather the most recent facts and news possible. See some really good examples of infographics at Infogr.am.

Three step process to follow here:

•    Narrate your story with the compelling statistics and design.

•    Carry out the surveys to collect the latest news and facts.

•    Share your infographic through social media channels, blogging sites and communities.

3)    Videos

Do you know that videos are often the most inviting way to resonate with your intended audience? In fact, the Forrester Research says that a 1-minute long video worth 1.8 billion words. The reason behind this is video can be easily digested and is much more memorable than text. To make a winning stroke, you should create an explainer video for your business and give it the animated flavour or you can go with the option of screen-recording. Creating a video is all about thinking about your customers including the problems they generally face and what could be the solution(s). If you will work hard on the base of the story, the result will be rewarding for sure.

Three step process to follow here:

•    Demonstrate the value your product will offer in the explainer video.

•    Research the problems that your customers face usually.

•    Detail them with the features that make your offerings serve as a solution to them.

4)    E-books

Don’t be scared, an e-book doesn’t mean that you have to write a lengthy novel. It’s just perfect way to offer your visitors the most relevant and interesting content to read. It works great for gathering more email contacts as you can use your e-book as a free gift or incentive just for signing up. Make sure each page delivers something relevant and take the help of a designer for ensuring that it is visually appealing. Use short sentences and bullet points for making it easy to access. Stats and renowned quotes are also a wonderful way to support your statements with the actual data.

Three step process to follow here:

•    Make sure it has great visual appeal.

•    Make use of numbers, statistics and quotes.

•    Offer it as an incentive or free gift upon signing up.

5)    Social Media

Show off your personality and content on the perfect platform so named social media. You have to be organised with your posts, arranging it up for different social media platforms. Discussions often serve as a fuel on social media to boost engagement and connect with your audience effectively. There are some channels like Google+, LinkedIn, Facebook etc that allow you to join groups and communities that have relevance with your customers and spark up more discussions.

Three step process to follow here:

•    Spark up discussions by raising questions to your audience.

•    Show off your actual personality by being yourself.

•    Associate with the industry experts to start engaging chats online.

These are just to offer you a glance of resources that you can utilise for effective content marketing. Enjoy reading this post till we come up with another post mentioning some more resources in it.

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July 4, 2016

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Google AdWords Announced New Features for Mobile Ads

Addressing the specific needs of users shifting towards the mobile trend, Google came up with the new set of tools and advanced features for AdWords.

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The alterations and additions have been made public in the most recent Google Performance Summit, and detailed with the revised limits for description lines, inclusion of responsive display ads to serve variety of devices and formats, increased customised bidding options, and robust pilot features for Google Maps that allow advertisers to spread more awareness about their business.

From the trillion of searches that are carried out on Google every year, the lion’s share comes from the ones done through mobile phone. Google has also identified that a major share of web traffic comes through tablets and smartphones.

What’s more has been announced? Presenting you a brief of some important announcements made at Google Performance Summit just a week before:

1)    Diversified text ads for mobile-first generation

Earlier in February, Google eradicated the right-hand side ads from desktop to boost consistency across the multitude of devices. Considering that initiative, Google has honed its offerings for the most common screen sizes.

Going forward, the prominent headlines in AdWords will extend from a single 25-character header to two 30-character headers, leveraging advertisers more space to showcase their offerings before the customers’ lands on the link.

The line of the description will also expand from two 35-character lines to a consolidated 80-character description line.

In the current scenario, if a manually specified display URL doesn’t match with the final and the intended URLs, they get disapproved. With the change, there will be an automatic extraction of the domains from the final URL to ensure accuracy and customization of the URL will be possible.

According to Google, all the upgrades introduced are specifically relevant for the marketers wishing to reach the mobile users who prefer on-the-go browsing to get an idea about the product and services before navigating a website.

Google-AdWords-Announced-New-Features-for-Mobile-Ads

2)    Responsive display ads

The audience on mobile are now interacting with the content through mobile sites, apps as well as videos. But for marketers, there is a continuous battle to come up with the ads that are suitable for variable device sizes and formats.

Responsive ads for display – Google’s all new tools is designed for helping marketers develop ads to serve the optimized content, sizes and shapes, across millions of publisher sites and apps on GDN (Google Display Network).

It’s a significant move as advertisers are no longer required to resize the display ads on the basis of the site or devices they are targeting on. All you need is the relevant headlines, a concise description, an appealing image, and a URL and Google will automatically create a responsive ad for you.

According to the Google, the new tool gives advertisers an added advantage to access new native inventory to keep customers engaged with ads that resemble the content they are already reading through.

It is more precisely extending the limits of GDN remarketing campaigns allowing advertisers to access the cross-exchange inventory for covering more websites and apps across the globe.

3)    Bid adjustments for a mobile-first world

AdWords will later allow advertisers to make individual bid adjustments for each type of device available. Earlier, the process was completely manual wherein each device was integrated into the ad campaigns using the Google’s Enhanced Campaigns tool.

And now, marketers will be able to keep a base keyword bid secured for the device driving maximum value to a business and then manage bid adjustments for the particular devices. The exciting part is that bids can be adjusted up to +900%.

4)    Making online and offline connection seamless

Specifically relevant for marketers is Google’s analysis that location-based mobile searches are increasingly getting popular 50% faster than other mobile searches. The platform advocates almost one-third of entire mobile searches made in today’s time on Google are related to the location.

It’s quite clear that consumers having the best of both worlds, having online and offline experiences. So it has become significantly important to compel marketers this way too.

The search platform is coming up with fresh local search ads on Google.com and Google Maps to ease customers in reaching them whenever they search for the offline business locations.

With the location extensions, advertisers will be able to display their specific business locations when consumers search for things like “Coffee shop” or “car repair shop”. In this example – pest control.

Google is still striving for the development of advanced features so to cater the needs of the mobile-first generation.

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June 3, 2016

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Website’s Performance: Fusion of UX and SEO Payoffs Better Results

For the recent few years, there has been a continuous debate about the relationship between UX and SEO. Here’re some insights to prove that they have a perfect chemistry, which positively impacts the performance of the site.

It won’t be sensible to question the combined role of UX and SEO for a website’s performance these days as both of them are interdependent and can’t stand firmly alone.

User Experience is all about the design preferences of the intended audience complying with the industry standards, while SEO is the entire existing site and its relevant data so to increase the visibility of its content on search engines.

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Google has given clear indications in the Webmaster Guidelines that even SEO optimization should be carried keeping users as the focus.

Make pages primarily for users, not for search engines.

And this is just a gentle reminder on why SEO cannot be considered apart from the factors that may influence the performance of a site, especially when the days to focus on keyword-stuffed topics no longer exists.

Here’re the five factors that showcase us the wonders that combination of UX and SEO can do with the site’s performance:

1. Developing User-Oriented Content

Gone are the days to develop content keeping SEO effectiveness in mind, it’s the time to focus on users and their preferences. Google has reminded every SEO personnel about the importance of user-oriented content through webmaster guidelines.

Whether it’s about designing or optimisation, the increased focus on user’s need helps improving overall page’s performance and the reward from the audience will automatically get reflected through the increased time they will spend on your site.

2. Readability

The focus should be on quality, relevance and engagement while creating content so to make it appealing and compelling enough that customers spend maximum time on your site.

UX helps to make page readable and appealing, which in turn boosts SEO as the content quality will be favoured by crawlability of the site through search engines.

Readability in terms of UX is all about giving users a pleasant experience, creating a positive impression, while in terms of SEO; readability is all about the clear, concise and informative copy of content so to increase the page authority.

Therefore, combining the both in a well-formatted copy of content will keep the users happy.

3. Visual Engagement

In terms of UX, including visual content on a page increases its effectiveness if offered in a proper balance with the actual message. On the other hand, SEO uses visual content for attracting more traffic as there has been a significant rise of visual search engines.

In fact, both UX and SEO agree that visual content can impact the browsing experience, disrupting the page layout and loading time. Thus, the visual content should be optimised considering the different type of devices so to favour desktop as well as mobile experience.

4. Usability

Just not the design, it is the functionality also that affects the user experience. And both SEO and UX advocates for the importance of right page speed and defining sitemaps so to focus in the right direction.

Furthermore, accessibility is also prominent so to make sure that users are getting what they want. A well designed and optimised page gets easily accessible without any much hassle in loading. So prior moving forward, ask yourself few questions like – the content you’re using is descriptive? Is the site properly indexed? Is the navigation smooth? And whether the images are properly captioned?

5. User Retention

Both SEO and UX works with the idea of conversion in mind, either by making visitors the loyal customers or by encouraging visitors towards subscriptions, newsletter or any relevant media.

Don’t feel afraid of deploying calls to action so to inform users what you expect in return. After all, users like the idea of clear guidance, rather than perplexing options that make them feel stuck.

Now that you know the blend of SEO and UX works great for the improvement of your site’s performance, make sure you make maximum out of it.

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