What is SEO?


Defining SEO:

SEO stands for Search Engine Optimization. It is basically a process of increasing the volume and the quality of the web traffic on a website by utilizing a number of proven SEO techniques. This helps a website in achieving top rankings with the major search engines like Google when some specific keywords or phrases are written in the search field.

Generally people believe that SEO is a science of effective usage of Meta tags, careful analysis of the keyword density, organic positioning of the keywords in the body text with the use of popular tools and techniques. But search engine rankings and the organic search engine optimization are mainly driven by the natural instincts of an SEO expert who is well aware of the search engine algorithms and work with the right SEO strategy.

When we talk about SEO, it is broadly divided into two main categories:

  1. On-Page optimization
  2. Off-Page optimization

A short introduction to On-Page optimization

This ensures you that the search engine understands your website very well. As mentioned above, on page SEO is one of the major aspects of SEO, the website is optimized on various levels at this point to ensure that it is sending the right signals to the search engines. On-Page SEO forms a base for a successful SEO campaign. If the On-page optimization of your website is done in an appropriate manner then the contribution of Off-page SEO remains very limited. Let us have a look over the methodologies that are followed under On-page SEO:

  • Keyword Research and Analysis
  • Optimization of the content and a strategy formulation
  • Analysis of the Website Architecture and its Optimization
  • Setting up a usable navigation structure for the website
  • Creating Meta-tags and optimization
  • Enhancing the HTML mark ups and the website codes
  • Integrating the website with the Social networking websites

Now introducing Off-Page Optimization

Off-page optimization is the second major aspect of Search Engine Optimization that needs to be performed after the On-page optimization is done correctly. Off-Page SEO helps you to create authority for your website by making your online presence on the right places on the web in your niche. Let us have a look what all SEO Service providers have to do when they perform Off-page SEO for a particular website:

  • Creating links to the website from authority domains i.e. Link building
  • Generating local and global business listings of your business to gain more reliability
  • Becoming a part of the social network landscapes like forums, blogs etc. to influence your niche
  • Establishing a content creating and marketing strategy
  • Writing press Releases to make your presence visible to the online media
  • Connecting to the social network space for performing viral marketing and link building

SEO is sometimes a bit confusing as there is no single approach or strategy that has to be followed to reach the success. Just like every business is unique, success with the SEO techniques requires that every SEO service company has to perform something unique for each and every client. There are no shortcuts for achieving higher rankings. SEO techniques if employed properly can help your website reach higher search engine rankings.